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How
to be a Freelance Freelance writing and photography doesn't suit
everyone and I would only recommend it if you feel
you can't live any other way. Having a steady job has
lots of advantages even if you have to put up with
fixed working hours and a neurotic boss. To freelance
successfully you will have to enjoy working by
yourself from home and living on a widely fluctuating
income. The job description of the average freelance
calls for initiative, ideas, motivation, perseverance
and luck. As well as being the creative force behind
your mini-business you will need to be your own
secretary, marketing expert and systems support
technician when your computer crashes. If you are not
a proactive problem solver there will be no one to
save you. If you want to give it a go, here
is a quick guide to get you started. I prefer to work
for books but you'll probably find it hard to get a
commission from a publisher if you haven't had any
work published before. Ditto for the broadcast media,
which I know next to nothing about. This is about the
press (newspapers and magazines) which has a
voracious appetite for freelance work and is so
varied that almost anyone competent can find a niche
within it. 1) Choose a magazine or newspaper
you would like to write for. Don’t aim too high (eg
a national newspaper) as there will be little chance
of them taking something by an unknown freelance but
don’t aim too low either (a free local newspaper)
or it won’t give you the boost in confidence let
alone the financial reward you are looking for. 2) Study the publication carefully
and work out what the editor wants: the key to
freelancing is not writing what you want but what the
market demands. You may think you can improve on the
magazine but you can’t: if it is in business then
it is catering to a demand and what you see in it is
what works. Editors want fresh ideas within the
existing scope and style. Space is always tight:
count the words to know how long an article should
be. 3) You can write "on
spec" – that is send in an article in the hope
that it will get published – but no professional
ever does this and you should think as yourself as a
professional from day one. Instead, send the editor a
good idea that interests you personally, making it
clear that you are familiar with the magazine. Keep
your email or letter concise (don’t phone unless
you have a piece of breaking news to offer): a
workable idea should be expressable in one sentence.
Don’t send more than one idea as editors are busy
people: you can always offer more ideas later when
you have established a working relationship. Always
address an editor by name. Having contacts helps only
marginally (in the British media at least) since no
good editor would commission a bad idea from his or
her best friend or refuse a brilliant idea from a
stranger. The Spanish media does work on contacts,
however, and can be much harder to break into but
then again there are not many freelance opportunities
in it. 4) If you can offer photographs so
much the better. But make sure they are of
professional quality (sharply focused, correctly
exposed and with the subject properly framed). The
publishing industry prefers slides – 35mm colour
are the norm. editors love to be offered images and,
of course, you can increase your fee by supplying
them. 5) If you are lucky the editor will
show interest and suggest you write your article but
without promising to use it. This is almost as good
as a hard sell: all you have to do is deliver a
professional piece of writing. 6) Read other articles in the
magazine analytically to learn what contents and tone
is expected of you. For general guidance on how to
write for the press I suggest you read Writing for
Profit by John Wade. For newspapers, the book you
need is Newsman’s English by Harold Evans
(which I think has been republished under another
title). To write well, you must be aware of the
difference between a feature and a news item and you
must ensure that you do not waste the reader's time.
Edit your work ruthlessly to make every word count.
In particular, make sure the introduction catches the
reader’s interest immediately and answers the
question "so what?" Some writers can toss
of crisp, informative, economical prose at the first
sitting but the rest of us have to have the
discipline of deleting any part of their precious
prose that doesn’t fit the subject in hand. 7) Before you send your article
double check that it is what was asked for. Is it the
right length? Have you checked your facts? Does it
answer all the questions a reader is likely to have? 8) If your article comes bouncing
back, don’t give up. try to work out what you did
wrong. Think of it from the editor’s perspective
not your own. If the idea is a good one, try another
publication. If, on reflection, it now seems a bit
weak, give up on it and find another idea. An editor
who has rejected one idea will not necessarily reject
another: what he or she wants is to fill the magazine
with material of the required quality and he knows
that everyone has to learn. 9) If you are lucky over time you
will find one or two clients who give you steady work
but even then it is wise to have one idea casting
around for other sources of income as editors move on
from their posts and publishers do go bust. 10) If you are going to freelance
full time then you will need to be organised:
squirrel away all useful information and keep your
files in order; learn book-keeping; and perhaps do a
little self-publicity from time to time. The Business
of Freelancing by Graham Jones gives a lot practical
tips about all this. It is very important to value
yourself and, as soon as you have proved what you can
do, to ask for the fees you deserve – you may not
always get them but don’t let any commissioning
editor know that you will work cheap. By pushing fees
up in the industry you will be doing a service to
your fellow freelances. The National Union of
Journalists’ Freelance Fees Guide gives you
an idea of what to ask for but is, in my experience,
mostly unrealistic. National newspapers and magazines
(and TV, naturally) may cough up decent fees but most
other publications survive by paring down their
contributor budgets. By the way, when you create a
piece of work the copyright resides with you and you
should only grant a licence to use it. There are
exceptions to this and sometimes it doesn’t matter.
I would never give away the copyright of any
photograph but I know that if I sell copyright of a
piece of text for a particular use I can always use
the information in it in a slightly different way for
another market. There are many different styles of
freelancing. I believe in aiming always to improve
and widen my skills and to keep my standards up –I’d
rather do an hour more on a job than have a client to
come back saying they haven’t had value for money.
I also think solidarity between freelances is
important and if I can’t do a job myself I try to
find someone who will be able to do it well. Copyright © 2003 Nick Inman
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